A recently published study by Buck Consultants suggests the recession and its aftermath have changed the compensation and rewards landscape, and some adjustments are needed to "revive and inspire" today's workforce.
After a period of severe dislocation in compensation practices (wage freezes and/or cuts, mass layoffs, small or non-existent merit increase budgets), organizations appear to be adjusting to a new set of norms. While many practices will look similar, some elements are going to be taking on more or less prominence in the post-recession economy.
Since the beginning of 2010, there has been a significant reduction in special cost-cutting actions, including pay or hiring freezes, temporary layoffs or furloughs, pay cuts, and suspension of company matches to defined contribution plans. According to Buck, as of January 2010, nearly two-thirds (64%) of organizations reported having implemented a pay freeze within the prior 18 months, a figure that dropped to less than half (48%) by August 2010. Buck Consultants' most recent study, Reviving and Inspiring the Workforce: 2011 Compensation Trends Survey, shows a further sharp decline in pay freezes to 9%, which is more in line with historical patterns.
Typical pay increase budgets also have shifted gradually over time, from a long-standing 4% to the current norm of around 3%. Several recent studies have shown this same general trend. While increase budgets have rebounded from recessionary lows, they are likely to remain close to 3% for the foreseeable future, assuming no significant changes, barring dramatic changes in inflation and/or the labor market, neither of which appear on the near-term horizon. It's not that organizations are unwilling to spend more, it's that they want to make sure it is worth doing so without committing to additional fixed costs in the form of higher payrolls.
Pay for Performance Dominates
With pay increase budgets stabilizing, an even greater emphasis is being placed on pay-for-performance programs in order to motivate workforces and attract and retain top talent. Organizations are finding that with fewer merit increase dollars available, setting appropriate variable pay budgets and selecting strategically-aligned plan metrics is more critical than ever. At the same time, greater performance expectations are being placed on employees as organizations continue to look for ways to innovate and grow while containing labor costs.
Of course, effective rewards programs are about more than just money. In Buck's Reviving and Inspiring the Workforce survey, the top strategy for retaining top performers is to provide new career development opportunities (41%), followed by three compensation-related strategies: market pay adjustments (30%), larger base pay increases (24%) and larger bonus opportunities (21%). These findings reveal the importance of rewarding top performers, both thoughtfully in terms of what the employee values, and responsibly in terms of what is fiscally viable.
Continued Dependence on Variable Pay
Over the past three years, annual bonuses have varied widely depending on performance, as should be expected. With limited ability to make fixed-dollar increases during the past several years, variable pay programs came to the rescue for many organizations. What has remained consistent during this period are the budgets of most annual bonus programs, even though payouts varied widely during the the downturn and subsequent recovery. After all, there are no guarantees when it comes to variable pay, since they should be designed not only to encourage and reward desired performance when it occurs, but also to reflect financial realities.
According to Buck's most recent survey (February 2011), 31% of organizations have paid or expect to pay bonuses that are within plus or minus 5% of last year's amounts. An even larger number, 44%, expect bonus payments to exceed last year's amounts by at least 5%. One-quarter (25%) expect bonus payments to trail last year's amounts by 5% or more.
When looking at bonus payments versus targets, 44% of organizations report they have paid or expect to pay bonuses that are within plus or minus 5% of target. About one-quarter (27%) expect bonus payments to exceed targets by at least 5%, while 29% expect bonus payments to fall short of targets by 5% or more.
Attraction and Retention Trends
For some time now, organizations have been carefully watching for an uptick in turnover rates, which would begin to substantiate reports that employees are seeking new opportunities as job openings surface. While these indicators have yet to reveal sustained movement in the job market, evidence shows that organizations are maintaining or implementing programs that will enable them to attract and retain employees as the competition for talent grows and intensifies.
Approximately two-thirds (63%) of organizations report using hiring bonuses, while 41% report using or planning to implement retention bonuses. Two-thirds (66%) report an existing employee referral bonus program, where employees are typically eligible to earn multiple bonuses. Such bonuses can have the dual benefit of attracting a strong performer while helping retain the recommending employee.
Among organizations with referral bonus programs, 79% rate their programs as "equally effective" or "more effective" than other recruiting methods. Similarly, 53% of these organizations rate their employee referral bonus programs as "quite valuable" or "extremely valuable" when considering both effectiveness and cost.
While reward practices typically follow the ebb and flow of the economy and labor market, it appears that some new norms are taking hold (even if they have been trending in this direction for years): fewer dollars available for fixed dollar base pay increases, stable to improving variable pay budgets and payouts, a greater emphasis on non-monetary reward strategies, and renewed efforts to attract and retain talent.
Welcome to the "new" normal. It's time to leave the COLAs and juicy merit budgets behind and move toward ways to retain and motivate high performers and to attract new high-potential workers!